Art and publicity: copying was never so easy… (in honor of Gillo Dorfles)
Video talk (in Italian)
Thursday, Oct. 29, 2020, 6:30 P.M. CET (GMT + 1)
Speaker: Alessandra Montalbetti

We miss Gillo Dorfles a lot, and most of all for his lucidity and his ironic reading of our Italian society, of us. In fact, some years ago the art critic, philosopher, painter and academic had already underscored that the most and the least efficacy of an ad lay in the ‘presence of a metaphorical visual-verbal element able to capture attention through images and the slogan that accompanies it.’  Just how many ad campaigns fish in the sea of the patrimony of well known and recognizable world art, if they don’t actually sack it? For example, from the close collaboration of Davide Campari (of the liquor company of the same name) and Fortunato De Pero to Nokia’s collaboration for the Sistine Chapel and that of Ferrarelle for the Mona Lisa, and even the re-telling of the history of art, today, by Lexus. We ask ourselves…but, then, what product will we buy?

DEADLINE to confirm participation, paying the fee: by the 23rd of October, 2020
Participation fee: €15.00 … this event is only for members in good standing of the Friends of the Bagatti Valsecchi Museum Association
If the minimum number of participants is not reached, the event may be cancelled.

The video talk will be held on the Google Meet platform.

For more information about the event, about participating, and about becoming a member of the Friends association:
+39 02 7600 6132
+39 342 323 1016



Subscribe to our newsletter

Subscribe to our newsletter

Per essere sempre aggiornati sulle iniziative del Museo.

Registration completed! Thank you